T-Mobile
Campaign Landing Page

We designed and developed an attractive landing page that catches the eye of campaign traffic and compels them, resulting in a deep scroll reach. By testing and refining we created the precise amount of sales driven content.

CLIENT

T-Mobile Thuis 

CATEGORY

Responsive web design

SERVICES

User Experience
Design Visual
Design
Webdevelopment

TOOLS

EEG
Usabilla
Hotjar
Sketch
InVision

The Project

As part of the launch of their high-speed-internet proposition, the client asked Motorrr to design a sales-oriented landing page for their campaign traffic.

Approach

During the concepting phase we designed a high-fidelity prototype of the landing page, including all the UI elements, video and photography. The prototype was tested through neuro usability research which resulted in several learnings that would optimise the page in terms of user experience. The design was refined accordingly and then developed.

Results

Once the landing page and campaign went live, we tracked the click and mouse behavior and scroll reach. The results were staggering, with 100% of the campaign traffic scrolling halfway down the page and 75% scrolling at least ¾ down the page.

We usually advise quantitative testing after launch followed by another round of optimisation of the web page. Testing during the concepting trajectory and developing prototypes for qualitative testing always pays off and highly increases the success of marketing campaigns.

Contact

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