T-Mobile
Campaign Landing Page
Campaign Landing Page
We designed and developed an attractive landing page that catches the eye of campaign traffic and compels them, resulting in a deep scroll reach. By testing and refining we created the precise amount of sales driven content.
CLIENT
T-Mobile Thuis
CATEGORY
Responsive web design
SERVICES
User Experience
Design Visual
Design
Webdevelopment
TOOLS
EEG
Usabilla
Hotjar
Sketch
InVision
The Project
As part of the launch of their high-speed-internet proposition, the client asked Motorrr to design a sales-oriented landing page for their campaign traffic.
Approach
During the concepting phase we designed a high-fidelity prototype of the landing page, including all the UI elements, video and photography. The prototype was tested through neuro usability research which resulted in several learnings that would optimise the page in terms of user experience. The design was refined accordingly and then developed.
Results
Once the landing page and campaign went live, we tracked the click and mouse behavior and scroll reach. The results were staggering, with 100% of the campaign traffic scrolling halfway down the page and 75% scrolling at least ¾ down the page.
We usually advise quantitative testing after launch followed by another round of optimisation of the web page. Testing during the concepting trajectory and developing prototypes for qualitative testing always pays off and highly increases the success of marketing campaigns.